A local restaurant serving the Greater Houston Area needed stronger local awareness heading into a seasonal menu launch, with more consistent content and a clearer way to promote offers to nearby customers.
Social media was inconsistent, seasonal promotions weren't reaching enough local customers, and there was no clear system connecting content, ads, and local search visibility.
A content system paired consistent social posts with photo and video production built around the seasonal menu. A local paid campaign extended reach beyond existing followers, while local SEO improvements strengthened the restaurant's Google Business Profile and nearby search presence.
Increased visibility during the campaign window, improved content consistency, stronger engagement across social platforms, and a clearer foundation for tracking future campaigns.